Role Overview

AI-generated answers now sit at the top of the search funnel for millions of queries. Brands that fail to appear in these answers are becoming invisible at the exact moment a buying decision is forming.

We're looking for a Senior GEO Strategist to help brands improve their visibility across AI search platforms.

You'll work directly with brands, creators, and internal teams to design and execute GEO strategies that improve citation rates, AI share of voice, and overall discoverability.

This role sits at the intersection of SEO, content strategy, brand marketing, AI search, and analytics.

If you've spent (at least 4) years helping brands rank on Google and are excited about the next frontier of discoverability, we'd love to talk.

What You'll Do

• Own end-to-end GEO strategy for a portfolio of 10–15 brand clients across industries including FMCG, B2B SaaS, fintech, and e-commerce

• Conduct AI visibility audits using Scribble's AEO/GEO scoring and citability gap analysis — producing prioritised, actionable strategy documents

• Design and build reusable GEO playbooks and content blueprints tailored to different categories and AI platforms

• Partner with the SEO & GEO Content Lead to align content production with strategic priorities across client accounts

• Brief the Creator Campaign Manager on creator activation strategies that generate measurable AI citation signals

• Stay ahead of AI search developments across ChatGPT, Perplexity, Gemini, Copilot, and emerging platforms — and translate changes into updated client guidance within 72 hours

What We're Looking For

Required

• 4+ years in SEO, content strategy, organic growth, or digital marketing

• Deep understanding of how large language models retrieve, rank, and cite information; not just surface familiarity with the concept 

• Strong client management skills

• Ability to analyze data and derive actionable insights

• Excellent written and verbal communication skills

Preferred

• Experience with enterprise SEO

• Experience working with B2B SaaS brands

• Consulting or agency experience

• Familiarity with schema markup, structured data, and technical SEO 

Success Metrics

First 90 Days

• Complete GEO audits for assigned accounts

• Build repeatable strategy frameworks

• Deliver initial client recommendations

First 12 Months

• Improve client AI visibility metrics

• Establish GEO best practices

• Help shape Scribble's strategic methodology

• Become a recognized internal expert on AI search

Application Process

1. Application review

2. Strategy exercise

3. Team interview

4. Founder conversation

5. Offer