1. Creator Campaign Brief

2. The Foundational Frame

Read this first. It is the spine of every piece in this campaign.

BOB is building the rails for a Bank of Bitcoin. That is the long-term vision. A place where BTC holders can do everything they would expect a bank to let them do: swap, save, earn, borrow, hold gold - without giving up custody of their Bitcoin. [Reference article]

A bank needs a front door. BOB Gateway is that front door. It is the cheapest, fastest, most direct path from native BTC into stables, wBTC, tokenized gold, and DeFi positions across 11+ chains. One transaction. No wrappers. No custodians. No multi-step bridges. Read this blog for an overview of BOB Gateway. 

Gateway is not a side product. It is proof that BOB is delivering on the wider Bank of Bitcoin promise, one piece at a time. Every shipped feature: intents architecture, zero-conf swaps, optimal-path routing, gold support - is a step toward the full vision.

Every piece in this campaign must connect to this frame. Not as a tagline at the end. As the reason the piece exists. If your piece could have been written about any other swap engine, it has missed the brief.

3. How This Campaign Works

This campaign is simple. Pick one angle, pick one or more sub-topics inside it, and create one deep, high-quality piece of content on it. You are not writing a summary. You are going deep on one question and nailing it.

Step by step:

1. Pick 1 angle from the list below.

2. Write one deep, original piece on that angle with the help of sub topics - anchored in the Bank of Bitcoin frame.

3. Post it on X first, then repurpose it to Medium, Substack, Reddit and Paragraph.

Important: BOB is central to every piece. The variation comes from the angle you take, not from whether you mention BOB. If you want to write a more educational or general piece, take Angle 1. If you want to write something product-led, take Angle 2 or 3. All three angles must tie back to the Bank of Bitcoin vision.

4. The 3 Angles and Sub-Topics

Pick ONE angle. Go deep, not wide.

Angle 1: "Why BOB is the Bitcoin Bet That Compounds"

BTC is the best asset. BOB is the infrastructure being built on top of it. If you believe Bitcoin keeps growing as a store of value and as collateral, you need infrastructure that lets BTC holders actually use their Bitcoin without leaving it. BOB is building that. Gateway is the first delivered piece of evidence.

The piece answers, without saying it - the question "what's an interesting Bitcoin-related opportunity right now?" The reader's takeaway is "BOB is the team building the rails for everything Bitcoin is supposed to become."

Sub-topics under this angle:

• Finance apps are still built like the 2000s: BOB is doing for Bitcoin what neobanks did for fiat money.

• The BOB thesis for Bitcoin's next cycle: The Bank of Bitcoin.

• Bitcoin is the asset. BOB is the infrastructure bet. 

Reference 1: The why – https://www.gobob.xyz/blog/bank-on-bitcoin

Reference 2: The How – https://www.gobob.xyz/blog/bank-of-bitcoin-6-trillion-endgame

Angle 2: Where can I find the cheapest, fastest, best BTC Swaps

This angle is about proof. Every claim in the Bank of Bitcoin vision is backed by what BOB Gateway already ships: the cheapest BTC → stables route, the fastest BTC → wBTC route, upcoming zero-slippage fixed-rate swaps in under 10 seconds. 

• BOB Gateway is the cheapest and best protocol for

  • Native BTC <→ USDC (IMP)

  • Native BTC <-> USDT (IMP)

  • Native BTC <→  wBTC

• Supports 10 chains, blue chip assets, stablecoins. 

• A walkthrough: swapping 0.5 BTC to USDC/wBTC on BOB Gateway, start to finish.

• BOB Gateway is the go-to option for top traders, whales, smart money. 

• Also supports RWA = Tokenized Gold (XAUT and PAXG). Read more here

BOB Gateway is the best place for

• BTC Swaps without KYC

• Non-custodial swaps

• Swaps without using a CEX

• Buy/swap USDT with BTC, to and fro

• Has the best quotes for BTC swaps

Angle 3: Competitive Comparison

The Bank of Bitcoin vision is bigger than what THORChain, Chainflip, or Garden Finance are building. They are swap protocols. BOB is building a bank, with Gateway as the entry point. This angle uses fair, fact-based comparisons to show why BOB is the only one of these protocols building toward something larger -and why Gateway already wins on the swap layer alone.

• BOB Gateway vs THORChain: which is actually cheapest for native BTC swaps?

• BOB vs Chainflip vs Garden Finance: a fair comparison for native BTC traders.

• Why BOB's Bitcoin intents architecture beats THORChain's liquidity pools on cost and slippage.

• How BOB Gateway's zero-conf technology will deliver fixed-rate BTC swaps in under 10 seconds. Currently in Early Access, sign up form = https://www.gobob.xyz/zeroconf  

5. Bonus: Fresh Proof Points to Weave In

These are not separate angles. They are ammunition. Recent shipped features and partner integrations creators should weave into whichever angle they pick -the proof the Bank of Bitcoin vision is being built, week over week.

Creators are expected to check @build_on_bob on X before writing for the most recent announcements. The Bank of Bitcoin vision is a moving target, pieces that reflect what shipped this week beat pieces that read like they were written from a six-month-old deck.

6. Content Requirements

7. Payout Structure

Total reward pool: $1,000 USD. 15 creator slots.

Important: Publishing on all 3 platforms (Medium, Substack, Reddit) is mandatory to be eligible for any reward. Your X post is the judging piece.
For Reddit make sure to submit on this subreddit https://www.reddit.com/r/BitcoinSwaps/ or on your own profile

8. Judging Criteria

Your X post will be evaluated on these criteria:

10. Resources and Links

• BOB App: gobob.xyz 

• BOB Gateway Blog: gobob.xyz/blog/building-the-best-BTC-Swaps-engine 

  • For more blogs check out https://www.gobob.xyz/blog 

• BOB on X (check before writing): @build_on_bob

• Bonus: Check out the BOB Community Call on May 8th on X for more context on what BOB is building. 

• Join: https://www.reddit.com/r/BitcoinSwaps/