Creator Brief 

Grant Window: March 19 - March 26, 2026

1. About the Project

2. What is Kamigotchi?

Kamigotchi is a fully onchain RPG on Yominet, an onchain universe powered by Initia.

It is currently in a live activation stage, with ~14.5k Kamis minted (out of a 22,222 total supply), 15M in-game transactions, and 153 ETH in transaction fee revenue since May 2025.

Kami Onboarding Week is a 1-week campaign by Initia x Kamigotchi designed to onboard new players.

The first 50 eligible new users who complete onboarding and purchase their first Kami via Zevana (Kamigotchi's onboarding NPC) can receive a 0.01 ETH rebate after verification.

The onboarding flow works like this:

• Log in at app.kamigotchi.io using any supported wallet

• Bridge ETH to Yominet (supports Ethereum Mainnet, Base, and Arbitrum) - recommended minimum: 0.03 ETH

• Fund your Operator Wallet with 0.01 ETH

• Complete the first quest: 'Welcome to Kamigotchi World'

• Accept the second quest: 'Beginning Your Journey' and navigate to Torii Gate

• Click on Zevana at Torii Gate and purchase your first Kami via the Kami adoption agency
  
  

Refer - Onboarding brief for more info - LINK

3. Content Formats

• Short-form video - urgency-led explainers, onboarding walkthroughs, 'why try Kamigotchi now' content

• Thread / long-form post - product depth, economics/yield angle, storytelling

• Gameplay clips + explanation - show the world, the progression, and why the game is worth trying

4. Narrative Brief

What creators should focus on

The objective of this campaign is to drive awareness towards the onboarding week campaign 

Creator content should make people feel:

• This is a limited-time opportunity

• This is a strong moment to try Kamigotchi and the Initia ecosystem

• The first 50 users are getting a very attractive entry point, with their first Kami effectively close to free via the 0.01 ETH rebate

• Kamigotchi is not just cute, it is a fully onchain game with a real world, player journey, and progression

• This is a game with ownership, progression, and economic mechanics

• This is not just about fun, but also about onchain participation and yield potential

Core idea:

The campaign gets attention. Kamigotchi is what makes people want to try it and stay.

Angles to Hit

Urgency

• This is a 1-week campaign

• Only the first 50 eligible users qualify

• People should move early if they want a shot

Economics / Yield Angle

• Kamigotchi is not just about fun - there is a real ownership / yield / incentive layer to participation

• Frame it as fun with upside - without making guaranteed claims
  

Attractive Entry Point

• Qualified users receive a 0.01 ETH rebate

• This makes getting your first Kami almost free

• Early qualified users are getting a very attractive entry into Kamigotchi
  

Why Kamigotchi is Interesting

• Fully onchain game - not just a campaign destination

• Real ownership, progression, and economic mechanics

• 153 ETH in revenue from txn fees since May 2025

• ~14.5k out of 22,222 Kamis minted, ~65% of total supply

• 15M in-game transactions

What to Avoid

• Do not frame Kamigotchi as just a rebate campaign or temporary incentive play

• Do not make guaranteed claims around yield, rewards, or upside

• Do not misstate campaign mechanics or omit the 'first 50 eligible new users' condition

• Do not mix Kamigotchi's campaign content with unrelated Initia ecosystem topics
  

5. Resources

• Campaign Guide (Onboarding)

• Creator Pack (Bounty Details)

• Design Assets (Google Drive)

• Kamigotchi Docs

• Gameplay Guide (X)

• Example Creator Content #1

• Example Creator Content #2

• X - https://x.com/kamigotchiworld

6. CTA for Scribblers

Create content about Kami Onboarding Week - explain the campaign, walk users through the onboarding flow, and show why Kamigotchi is worth playing beyond the rebate.

• Tag @kamigotchiworld and @initia in all posts

• Choose your content format: short-form video, thread/long-form post, or gameplay clips + explanation

• Submit your content for review through the Scribble dashboard
  
  

7. Rewards

Creator Rewards - 

Total Reward Pool - $1000 USDC 

Evaluation criteria:

Note: All submissions are subject to quality review. Rewards may be withheld, partially awarded, or specific bounty categories may be canceled if entries do not meet the required standards, fail to follow the brief, or do not satisfy the campaign criteria, the winners will be picked by team Initia 

User Rewards (for Scribblers who play)

• First 50 eligible new users to purchase their first Kami via Zevana during the campaign window receive a 0.01 ETH onboarding rebate

• Eligibility is ranked strictly by the timestamp of the first Kami purchase

• Rewards are distributed after the campaign ends and verification is complete

• Only new Kamigotchi accounts created during the campaign period (March 19 - 26) qualify

8. FAQs

1. What is Kami Onboarding Week?

A 1-week onboarding campaign by Initia x Kamigotchi for new users. Designed to bring new players through the onboarding flow and into their first Kami purchase via Zevana.

1. Who is this campaign for?

New Kamigotchi users only. The Kamigotchi account and embedded wallet must be created during the campaign period (March 19 - 26).

1. What do users need to do to qualify for the 0.01 ETH rebate?

Complete onboarding during the campaign window and purchase their first Kami via Zevana at Torii Gate. Each participant may only qualify once.

1. How are the first 50 eligible users determined?

Ranked strictly by the timestamp of their first Kami purchase via Zevana.

1. Does completing onboarding guarantee the reward?

No. Only the first 50 eligible new users qualify. Rewards are distributed only after verification.

1. What creator content formats are eligible for rewards?

Short-form video, thread/long-form post, gameplay clips + explanation, and best content overall.

1. Are creator rewards guaranteed?

No. All submissions are subject to quality review. Rewards may be withheld, partially awarded, or specific bounty categories may be canceled if entries do not meet the required standards, fail to follow the brief, or do not satisfy the campaign criteria.

1. Are there required tags for creator posts?

Yes. Posts must tag @kamigotchiworld and @initia.

1. What is Zevana?

Zevana is Kamigotchi's onboarding NPC - the character users interact with to purchase their first Kami via the Kami adoption agency at Torii Gate.

1. What is the minimum ETH recommended for onboarding?

Around 0.03ETH

- 0.01ETH to fund operator wallet which will be used for gas and in-game actions

- ~0.015-0.02ETH to purchase your first Kami via Zevana 

Note: First 50 participants who completes all the onboarding steps will get a rebate of 0.01 ETH

1. Where can I get help?

Initia team : https://x.com/BirthdayBoi

Kamigotchi Docs: https://docs.kamigotchi.io/
Initia Discord: https://discord.gg/initia

Do not spam team with tags!