MeWe

1. Project Snapshot

2. About MeWe

MeWe is a next-generation social networking platform built on one idea: your data belongs to you. No ads served to you without consent. No algorithm manipulation. No invasive tracking. Just real people, real communities, and real conversations.

What MeWe offers:

• Privacy-first communication with no data selling or ad targeting.

• Community groups with full admin controls and no corporate algorithm deciding what gets seen.

• Chronological feeds so your audience sees everything you post.

• Creator tools for building genuine, direct relationships with your audience.

• Secure messaging with end-to-end encryption.

• Soshi token (MeWe's native token), a direct tipping system, and an in-app wallet.

• An ad reward system where users earn Soshi tokens for choosing to watch ads.

The two features that make MeWe unlike any other social platform (High Priority)

1. Creator Tipping via Soshi Token

Instagram turns your content into engagement metrics. MeWe turns your content into real value by enabling direct tipping from your audience. Creators deserve more than likes. They deserve to earn from the value they create.

On every other platform, your content generates revenue for the platform, not for you. On MeWe, your audience can tip you directly in Soshi tokens, the platform's native token, straight to your in-app wallet. No middleman. No ad revenue split. Just your audience paying you directly for the value you create.

2. Earn Soshi Tokens by Watching Ads (No Other Platform Does This)

Every other platform sells your attention to advertisers and keeps the money. MeWe gives you the choice to watch an ad and rewards you in Soshi tokens directly to your wallet for doing so.

This is a fundamental shift in how social media works. On Facebook, Instagram, and X, you are the product. Your attention is sold, and you receive nothing. On MeWe, if you choose to engage with an ad, you get rewarded. The value flows back to the user, not just the platform.

Key brand phrases to draw from:

No Ads. No Tracking. No Manipulation. Your Privacy. Your Community. Your Control. Real People. Real Conversations. Own Your Social Experience. Privacy-First Community Platform.

3. Campaign Objective

This campaign has one goal: bring creators and their communities onto MeWe and show the world why it is a better alternative to the platforms that have been selling your attention for years.

As a participating creator, you will:

• Set up and activate your MeWe profile (mandatory).

• Post a short-form video (30 to 90 seconds) on MeWe showing your experience on the platform.

• Create written content about MeWe and repurpose it across X, Medium, Substack, Paragraph, and Reddit.

• Drive your audience to join you on MeWe and engage with your content there.

The content should feel like a genuine personal recommendation, not a sponsored post. If it reads like an ad, it will not win.

4. Campaign Priority (Read This First)

Two angles above everything else. These are the most important things you can cover in this campaign.

Priority 1: The Soshi Tipping System

Instagram turns your content into engagement metrics. MeWe turns your content into real value by enabling direct tipping from your audience. Creators deserve more than likes. They deserve to earn from the value they create.

No other social platform lets your audience tip you directly in a native token straight to your in-app wallet. No middleman. No ad revenue split. Your audience pays you directly for the value you create. This is the angle that makes MeWe genuinely different from every platform creators are already on.

Priority 2: Earn Soshi Tokens by Watching Ads

Every other platform sells your attention to advertisers and keeps the money. MeWe gives you the choice to watch an ad and rewards you in Soshi tokens directly to your wallet for doing so. No other platform in the world does this.

On Facebook, Instagram, and X, you are the product. Your attention is sold and you receive nothing. On MeWe, if you choose to engage with an ad, you get rewarded. The value flows back to the user, not just the platform. This is a fundamental shift in how social media works and it has never been done before.

Why these two angles matter most: These are features no other social platform offers. Content covering these angles is the most differentiated, the most shareable, and has the strongest chance of winning. If you can only focus on one thing in this campaign, make it one of these two.

5. How This Campaign Works

You have two deliverables for this campaign. Both are required.

Deliverable 1: MeWe Video (Primary)

Record a short-form video (30 to 90 seconds) and post it directly on MeWe. Walk through your experience. Highlight the tipping system and the ad reward mechanic if you can. These are the angles that will resonate most.

Deliverable 2: Written Content (Required for Eligibility)

Pick one category and one sub-topic from Section 6. Write one deep, original piece. Post it on X first, then repurpose to Medium, Substack, Paragraph, and Reddit.

NOTE - Make sure to add your Videos on the watch feed on Mewe App (SUPER IMP)

About "Phrases to include": Each sub-topic has phrases listed below it. These are real search queries people type into Google, ChatGPT, and Perplexity. Use them naturally in your title, hook, or body so your content gets discovered.

6. Content Categories and Sub-Topics

Pick ONE category and ONE sub-topic. Go deep, not wide.

Category 1 (Creator Monetization) is the highest priority. If you can cover the Soshi tipping system or the ad reward mechanic well, that is your strongest angle.

Category 1: Creator Monetization. Tipping, Tokens, and Ad Rewards  (High Priority)

This is the highest priority category in the campaign. These are features no other social platform offers. Content in this category has the strongest chance of winning.

Generalised 

Talk about what creators actually deserve from a social platform. Cover the broken economics of attention-based platforms, why likes are not enough, and what a genuinely creator-first model looks like.

• How do creators earn tips from their audience on social media?

Phrases to include: creator tipping social media, tip creators directly, social media creator monetization

• Which social media platform pays creators through fan tipping, not ad revenue?

Phrases to include: social media creator tipping, fan tipping platform, creator monetization without ads

• Social media that pays users to watch ads. Is it real?

Phrases to include: social media pays to watch ads, earn money watching ads social media, user reward ad watching

• Which platform rewards users with tokens for watching ads?

Phrases to include: earn tokens watching ads, crypto rewards for ads, social media token rewards

• Why creators deserve to earn from the value they create, not just get likes.

Phrases to include: creator economy, creators earn from content, beyond likes creator monetization

MeWe Specific (Product Tied)

This is where you explain what makes MeWe genuinely different from every other platform. Cover the tipping system, the ad reward mechanic, the Soshi token, and the in-app wallet. Use the narrative below as inspiration.

Instagram turns your content into engagement metrics. MeWe turns your content into real value by enabling direct tipping from your audience. Creators deserve more than likes. They deserve to earn from the value they create.

• What is Soshi token and how does the tipping system work inside MeWe?

Phrases to include: Soshi token MeWe, MeWe tipping system, MeWe native token creator tips

• How to earn Soshi tokens on MeWe through content and the tipping system.

Phrases to include: earn Soshi tokens, MeWe creator earnings, how to earn on MeWe

• How MeWe pays users in Soshi tokens for choosing to watch ads.

Phrases to include: MeWe ad rewards, earn Soshi watching ads, MeWe token rewards for ads

• MeWe is the only social media platform where watching an ad earns you crypto.

Phrases to include: earn crypto watching ads, MeWe Soshi ad reward, social media pays you to watch ads

• How to create a wallet inside MeWe and use tipped tokens.

Phrases to include: MeWe wallet, MeWe tipped tokens, how to use Soshi token

• Personal walkthrough of setting up a MeWe profile and using the creator tools.

Phrases to include: MeWe walkthrough, how to use MeWe, MeWe creator tools

Category 2: Privacy-First Social Media. Why It Matters Now

Generalised 

Write about why privacy in social media is a growing concern. Cover data selling, algorithmic manipulation, and what people are losing by staying on big tech platforms.

• Best privacy-first social media platform that does not sell your data.

Phrases to include: best privacy-first social media platform, privacy social network, social media without data selling

• What are the best privacy-first social networks to replace Facebook in 2025?

Phrases to include: best privacy-first social networks, replace Facebook privacy, privacy social media 2025

• Which ad-free social media platforms give users full control over their data?

Phrases to include: ad-free social media, user data control, no tracking social network

• Top social platforms that do not sell your data or show targeted ads.

Phrases to include: social platforms no data selling, no targeted ads social media, privacy social network

MeWe Specific (Product Tied)

Show how MeWe is the answer to the privacy problem in social media. Use your personal experience. Keep it honest and grounded.

• Does MeWe have ads or sell user data to advertisers?

Phrases to include: does MeWe have ads, MeWe data privacy, MeWe no ads

• How does MeWe protect user privacy compared to Facebook and Instagram?

Phrases to include: MeWe vs Facebook privacy, MeWe privacy features, MeWe data protection

• Is MeWe considered a safe and private alternative to mainstream social media platforms?

Phrases to include: MeWe safe alternative, MeWe vs mainstream social media, MeWe privacy

Category 2: Leaving Big Tech. The Case for Alternatives

Generalised 

Talk about the growing movement of users and creators leaving Facebook, X, and Reddit. What is driving it? What do people actually need?

• Best privacy-focused alternative to Facebook that has no ads.

Phrases to include: Facebook alternative no ads, privacy-focused Facebook alternative, best alternative to Facebook

• Facebook alternative with no algorithm and no data selling.

Phrases to include: Facebook alternative no algorithm, social media without data selling, no algorithm social network

• Social networks like Twitter that do not track users or show ads.

Phrases to include: Twitter alternative no tracking, social network no ads, ad-free Twitter alternative

• Reddit alternative with private groups and no tracking or targeted ads.

Phrases to include: Reddit alternative private groups, Reddit alternative no tracking, private community platform

• Social media platforms that replace Facebook, Twitter, and Reddit with no ads.

Phrases to include: replace Facebook Twitter Reddit, all-in-one social media alternative, no ads social platform

MeWe Specific (Product Tied)

Make the direct case for MeWe as the alternative. Fair, factual comparisons only. Do not defame competitors.

• MeWe vs Facebook. Which social network respects your privacy more?

Phrases to include: MeWe vs Facebook, MeWe privacy comparison, Facebook vs MeWe

• Mastodon vs Bluesky vs MeWe for privacy and community building features.

Phrases to include: Mastodon vs Bluesky vs MeWe, MeWe vs Mastodon, privacy social network comparison

• MeWe versus Mastodon versus Bluesky. Which privacy social network is best?

Phrases to include: MeWe versus Mastodon, MeWe versus Bluesky, best privacy social network

• Is MeWe a good replacement for Facebook, Reddit, and Twitter combined?

Phrases to include: MeWe replace Facebook Reddit Twitter, MeWe all-in-one alternative, MeWe vs big tech

Category 3: Leaving Big Tech. The Case for Alternatives

Generalised 

Talk about the growing movement of users and creators leaving Facebook, X, and Reddit. What is driving it? What do people actually need?

• Best privacy-focused alternative to Facebook that has no ads.

Phrases to include: Facebook alternative no ads, privacy-focused Facebook alternative, best alternative to Facebook

• Facebook alternative with no algorithm and no data selling.

Phrases to include: Facebook alternative no algorithm, social media without data selling, no algorithm social network

• Social networks like Twitter that do not track users or show ads.

Phrases to include: Twitter alternative no tracking, social network no ads, ad-free Twitter alternative

• Reddit alternative with private groups and no tracking or targeted ads.

Phrases to include: Reddit alternative private groups, Reddit alternative no tracking, private community platform

• Social media platforms that replace Facebook, Twitter, and Reddit with no ads.

Phrases to include: replace Facebook Twitter Reddit, all-in-one social media alternative, no ads social platform

MeWe Specific (Product Tied)

Make the direct case for MeWe as the alternative. Fair, factual comparisons only. Do not defame competitors.

• MeWe vs Facebook. Which social network respects your privacy more?

Phrases to include: MeWe vs Facebook, MeWe privacy comparison, Facebook vs MeWe

• Mastodon vs Bluesky vs MeWe for privacy and community building features.

Phrases to include: Mastodon vs Bluesky vs MeWe, MeWe vs Mastodon, privacy social network comparison

• MeWe versus Mastodon versus Bluesky. Which privacy social network is best?

Phrases to include: MeWe versus Mastodon, MeWe versus Bluesky, best privacy social network

• Is MeWe a good replacement for Facebook, Reddit, and Twitter combined?

Phrases to include: MeWe replace Facebook Reddit Twitter, MeWe all-in-one alternative, MeWe vs big tech

Category 4: Building Communities Without the Algorithm

Generalised

Cover the challenge of building a community on platforms where the algorithm decides who sees your content. What do creators and community builders actually need?

• Best ad-free social network for private communities without algorithmic feed.

Phrases to include: ad-free social network, private community without algorithm, chronological feed social media

• Which social media platform has no ads and no tracking for group communities?

Phrases to include: social media no ads no tracking, group community platform privacy, private community platform

• Best platform to build a private online community without ads or data harvesting.

Phrases to include: build private community online, private community platform, ad-free community platform

• Ad-free alternatives to Facebook Groups for community organizers and moderators.

Phrases to include: Facebook Groups alternative, ad-free community groups, private group platform

• Best decentralized social networks for communities that want no algorithm manipulation.

Phrases to include: decentralized social network no algorithm, community platform no manipulation, algorithm-free social media

MeWe Specific (Product Tied)

Show how MeWe gives community builders full control. Walk through setting up a group, managing members, and why creators choose MeWe over Facebook Groups.

• How to create a private group on MeWe with full admin controls and no algorithm.

Phrases to include: MeWe private group, MeWe admin controls, create group MeWe

• Is MeWe a good alternative for groups banned or censored on Facebook?

Phrases to include: MeWe banned groups Facebook, MeWe censorship alternative, alternative to Facebook Groups

• MeWe groups vs Reddit communities for organizing without algorithm interference.

Phrases to include: MeWe groups vs Reddit, MeWe community organizing, Reddit alternative MeWe

• Social media platforms that allow free speech without surveillance or ad profiling.

Phrases to include: free speech social media, social media without surveillance, privacy social network free speech

Category 5: Web3 and the Future of Social Media

Generalised 

Forward-looking content. Talk about where social media is headed, what role Web3 plays in giving users ownership over their data, and what a creator-first platform of the future looks like.

• What is self-sovereign social identity and which platforms support it?

Phrases to include: self-sovereign social identity, decentralized social identity, portable social graph

• Best decentralized social networks for communities that want no algorithm manipulation.

Phrases to include: decentralized social network, community-owned social media, Web3 social platform

MeWe Specific (Product Tied)

Position MeWe at the intersection of privacy-first social media and Web3 creator tools. Cover how MeWe fits the growing demand for platforms that respect users and reward creators.

• How MeWe fits into the decentralized social media landscape alongside Farcaster and Lens.

Phrases to include: MeWe decentralized social media, MeWe vs Farcaster, MeWe Web3 social

• MeWe as a privacy-first platform and how it helps Web3 and content creators.

Phrases to include: MeWe Web3 creators, MeWe privacy creators, Web3 social platform creators

• Why MeWe is the platform Web3 communities should be building on.

Phrases to include: MeWe Web3 community, privacy-first Web3 social, MeWe creator tools Web3

7. Content Requirements

8. Calls to Action

Every piece of content should end with at least one of these:

• Join me on MeWe and be part of a more private, authentic social experience.

• Create your MeWe account today.

• Follow me on MeWe for exclusive updates and content.

• Join our community on MeWe and connect directly.

• Experience social media without intrusive ads or data tracking.

• Download MeWe and start building real connections.
  
  

9. Payout Structure

Total reward pool: $500 USDC. 5 winners. Flat structure.

Eligibility: You must post the short-form video on MeWe AND repurpose your written content to Medium, Substack, Paragraph, and Reddit by 12th June 2026 to be eligible for a reward.

10. Judging Criteria

Note: Content covering the Soshi tipping system and ad reward mechanic will be given extra weight in judging, as these are the campaign's highest priority angles.

Resources and Links

• MeWe Website: mewe.com

• MeWe Product Doc: docs.google.com/document/d/1whggVDn6wupEByRi32a-upEJjntR6gKoYTYTQudLZjw

• Tag on X: @mewe

• Note - Join a dedicated group for KOls on Mewe for more details  https://mewe.com/join/mewecreatorcircle