Campaign Overview

Duration: September 16-30, 2025
Reward Pool: $3,200 for community creators
Mission: Create compelling content around Movement's L1 transition and Korea Blockchain Week announcements

📋 Project Quick Facts

Team to Tag & Follow

@moveindustries - Main account
@torabyou - Torab Arya (CEO)
@DasYoungy - Young Yang Liauw (CTO)
@analyticalali - Ali Shaikh (CSO)

What's Happening

Movement Network just announced their mainnet L1 transition with native staking - positioning as "The People's Chain" for mass crypto adoption.

Key Narratives

Movement is The People's Chain - their announcement of technical architecture change to L1, enabling staking, and their thesis of being mobile first, and enabled for RWAs, payments and stablecoins will enable them to onboard the world.

Details - https://docs.google.com/document/d/1IUS6h8GiLCL-U-bf2mlKCYtBMoT7MkOVZFvwMUty9Fo/edit?usp=sharing

Content Strategy: 5 Easy Angles

1. Tech Revolution Angle

Focus: L2 → L1 transition + Move programming language
Key Points: Parallel execution, zero reentrancy attacks, superior performance

2. Token Economics Angle

Focus: $MOVE utility and staking mechanics

3. Mass Adoption Angle

Focus: "People's Chain" vision
Key Points: Mobile-first, ConsumerFi, RWAs, stablecoins, real-world payments

4. Partnership Power Angle

Focus: Strategic alliances revealed at KBW
Key Points: Polychain, Maven 11, Chainlink, OKX partnerships

5. Competitive Edge Angle

Focus: Movement vs other chains
Key Points: Compare with Sui/Aptos (Move chains) and major L1s/L2s

Key strength for Movement has always been brand & global community, having built 9+ city hubs & growing + more activities. Focus on mobile-first, RWAs and payments prepares Movement for a consumer and utility-first future and breaks out of the crypto bubble.

What we welcome:

Video content
Threads
Articles on X

📝 Content Creation Guidelines

✅ Do This

Tag @moveindustries and team members
Use official resources and cite documentation
Maintain positive, enthusiastic tone

Speculate on Korea Blockchain Week reveals

❌ Avoid This

Don't mention past controversies or former founders
Don't post before campaign starts

Don't misrepresent facts or make claims without sources

📚 Official Resources

Call to Action

Primary CTA: "Follow @MoveIndustries for their next big announcements"

Pro Tip: Break each angle into 3-5 tweet threads with data, visuals, and engaging questions to maximize engagement and reward potential.

Parameters to WIN

Cover all 5 angles (Tech, Tokenomics, People’s Chain, Partnerships, Competitive Edge)
Always tag @moveindustries
End the thread with a nod to WWF + @scribble_dao
Add your speculation on KBW

Winner split:

Gold (10 winners): $150 each
Silver (20 winners): $85 each

Important Side-note -> Make sure to follow @scribble_dao twitter to stay updated on grants, Winner announcements and more.

Move Industries