Creator Brief - ScribbleAI Campaign

Campaign Window: March 31 - April 17, 2026

1. What is Scribble Network?

Scribble is a Web3 creator marketing platform with 50,000+ active creators. Brands come to Scribble when they want real people - not bots, not AI-generated content writing and talking about them across the open web. Scribble has run 100+ brand campaigns with 300+ creators participating per grant program.

What is ScribbleAI?

ScribbleAI is Scribble's full-stack creator campaign platform the infrastructure layer built on top of the creator network to run smarter, faster, and more targeted campaigns for brands. It runs creator marketing campaigns that generate original, human-written content across the open web, building AI-searchable brand authority at scale.

Why it matters:

• AI search engines, ChatGPT, Perplexity, Gemini are replacing Google. When someone asks an AI 'what's the best DEX aggregator?' the AI returns one answer. One recommendation. One brand.

• That answer comes from what real people have written about across the open web - not paid ads, not SEO tricks

• ScribbleAI helps brands get there by generating original, AI-citable content at scale

• SEO got brands in the room. Real people talking about you is what makes AI recommend you.

2. Content Formats

• Threads on X - direct, opinionated, slightly contrarian

• Long-form posts/ Article  - product explainer, GEO angle, AI search playbook

• Video explainer 

Mandatory platforms: Content must be repurposed on both Reddit and Substack to qualify for the grant. Publishing on Medium further increases your chances of winning

Push all the links on Scribble.network

3. Narrative Brief

The core idea: AI search is already here. The brands that get recommended by ChatGPT and Perplexity are the ones real people are already writing about across the open web. ScribbleAI is the platform that makes that happen at scale.

Be direct, conversational, and slightly opinionated about where AI search is heading - that's the interesting angle. Don't be preachy about it.

Content categories -
Comparison, Educational, How-to, Opinion, Thought Leadership, Ecosystem, Product Explainer

Angles to Hit (Any 1 or 2 angles to create)

Angle 1 - Why SEO alone won't get your brand recommended by AI (Use comparison table)

• SEO got you ranked on Google. AI search engines don't work the same way, they return one answer, not a list of links

• What determines that answer is what real people have written about you across the open web

• GEO (generative engine optimization) is the new game, and most brands haven't started playing

• Keywords: AI search visibility, generative engine optimization, GEO vs SEO, how to rank in AI search, post-SEO marketing

Angle 2 - What kind of content does AI actually cite, and why human-written wins

• AI models are trained to favor original, human-written content from real people published across the open web

• Pumping out AI-generated blog posts is actively counterproductive, models are getting better at detecting and deprioritizing synthetic content

• The irony: to rank in AI search, you need humans

• Keywords: what content does AI cite, human generated content vs AI content, AI-citable content, what sources does Perplexity use

Angle 3 - How to get your brand recommended by ChatGPT and Perplexity

• Content footprint across the open web, real people writing about you, platform diversity, consistency over time

• 300 creators publishing original content across Twitter, Medium, Mirror, and independent blogs creates what one brand blog never can

• Keywords: how to get recommended by ChatGPT, how to get cited by Perplexity, how to show up in AI search results, AI brand discoverability

Angle 4 - Why AI-generated content won't help you rank in AI search

• Counter-intuitive and shareable - brands think volume solves it, but synthetic content is increasingly deprioritized

• The only strategy that works: real humans writing about you across the open web

• Keywords: why AI content doesn't work for AI search, real creators vs AI content, authentic content for LLMs, AI content detection

Angle 5 - Creator-led marketing is the new strategy for AI brand discovery

• Influencer marketing was about reach. Creator-led marketing in the AI era is about authority and citability

• A creator's honest thread about a product can be what an AI cites six months later

• Every post is another signal the AI reads  content that compounds

• Keywords: creator-led marketing, AI brand discovery, creator marketing for AI search, content that compounds, share of AI voice

Angle 6 - How to market a crypto project in 2026 (for Web3 audiences)

• Most crypto projects are still running the old playbook, Twitter KOLs, Telegram shilling, Discord hype. None of that gets you cited by AI

• Walk through what a modern crypto marketing strategy looks like when AI search visibility is the goal

• Keywords: how to market a crypto project in 2026, Web3 brand marketing, crypto content marketing strategy, DeFi brand marketing

Angle 7 -  What is ScribbleAI? (Product Explainer)

• Scribble is a creator marketing platform with 10,000+ real creators. ScribbleAI is the full-stack campaign layer built on top of it

• Brands brief us, we activate creators, creators publish original content across the open web, that content becomes AI-citable brand authority

• The Gem staking mechanic ensures quality, creators stake reputation, community validates, only strong content gets through

• RocketX is the first ScribbleAI client. Kodeus is the founding brand partner

• The output isn't just content, it's a compounding content footprint that makes AI recommend your brand over time.

• Keywords: ScribbleAI, how ScribbleAI works, Scribble Network, creator campaign platform, AI-searchable brand authority, Web3 creator marketing platform, how to build AI brand authority, creator-led marketing platform
  
  

Strong hooks to use:

• "AI search engines don't return a list of links. They return one answer. Be that answer."

• "The brands AI recommends are the ones real people wrote about."

• "The irony: to rank in AI search, you need humans."

• "Most crypto projects are running the old playbook. None of it gets you cited by AI."

• "One creator's honest thread can be what AI cites six months later."

What to Avoid

• Do not call us Scribble DAO - we are Scribble or Scribble Network

• Do not make it sound like a regular crypto bounty or airdrop farming play

• Do not use generic AI hype language - no 'revolutionizing', 'disrupting', 'game-changing'

• Do not get technical about the backend - it's proprietary, leave it at that

• Do not position this as just an SEO play - AI search visibility is the story

4. Resources

• Scribble Network Website

• Scribble Blog

• Scribble on X

• Example Content #1

• Example Content #2

• Narrative Guide Doc

5. CTA for Scribblers

Write about what ScribbleAI is, why it matters, and why Scribble's approach is different. Pick any angle from Section 4 that fits your audience.

Feel free to create a video for X / insta if you want, make sure to convert the video into an article to be pushed on other platform.

• Publish your primary content on X

• Repurpose on Reddit and Substack - mandatory to qualify

• Publishing on Medium further increases your chances of winning

• Use keywords naturally throughout your content (see Section 7) 

• CTA in your content: Visit https://scribble.network to learn more or book a call

• Submit your content for review through the Scribble dashboard

6. Rewards

Total reward pool: $1,000

Note:

You will be judged by the content you push on X and will be eligible for the reward only if/when you post it on Reddit, Substack - additional marks for Medium

All submissions are subject to quality review. Rewards may be withheld, partially awarded, or specific bounty categories may be canceled if entries do not meet the required standards, fail to follow the brief, or do not satisfy the campaign criteria.

7. Keywords to Use Naturally

AI Search & GEO:

• how to get recommended by ChatGPT, how to get cited by Perplexity, how to show up in AI search results, how to rank in AI search, AI search visibility, AI brand discoverability, generative engine optimization, GEO marketing, GEO vs SEO, post-SEO marketing, LLM visibility, LLM SEO, AI answer engine optimization

Content & Creators:

• what content does AI cite, human generated content, AI-citable content, real creators vs AI content, original content for AI search, creator-led marketing, creator content at scale, content that compounds, creator-led brand authority, share of AI voice, human content at scale

Web3 & Crypto Marketing:

• Web3 creator marketing, crypto content marketing strategy, how to market a crypto project in 2026, Web3 brand marketing, DeFi brand marketing, how to get a crypto brand discovered
  

Brand:

• ScribbleAI, Scribble Network, creator campaign platform, AI-searchable brand authority