Scribble blog launched with one goal: to be the most useful resource on AI search visibility on the internet — for brand marketers trying to get found, and for creators trying to write content that actually gets cited.
We've worked with 100+ brands and a network of 55k creators across Substack, Reddit, Medium and YouTube. We've helped brands move from 0% AI Share of Voice to 9% in just 15 days. (RocketX case). That's the knowledge base we're publishing from.
Here are the six things we're writing about, and why each one exists
1. GEO Fundamentals
How AI search actually works — the retrieval logic, the citation signals, the technical decisions that determine which brands get named and which get skipped. Timeless, educational, no expiry date. Start here if you're new to GEO: What is GEO? The complete guide for marketers
2. Brand Discoverability
What brand marketers should actually do to show up in AI search. Prescriptive, action-oriented, no filler. The cornerstone is already live: Is your brand invisible to AI?
3. AI Search News
The space moves fast. When Perplexity changes how it surfaces sources, when a new study drops on zero-click rates, when google updates it’s interface after 25 years — you’ll find it all here.
4. Creator Resources
Scribble's creator network is what makes brand campaigns work. This category is for the writers — how to write content AI systems actually cite, how to build a multi-platform presence, how to get selected for campaigns and earn consistently.
5. Strategies & Case Studies
What actually happened when brands ran GEO campaigns. Real numbers, real starting points, real outcomes.
6. News & Updates
Company announcements, bounties, product launches, milestones. Short, specific, always links somewhere useful. You're reading one now.
Brands, creators, and anyone tracking where AI search is going — this is the place.
If something we publish helps you think more clearly about AI search and what you can do to get your brand on top of it, we've done our job.
Run a free GEO audit on your own brand to see where you currently stand.
Written by
Hi! I’m Mrinalini. I work on growth at Scribble, where my days mostly revolve around content, planning campaigns, speaking to creators, and occasionally yapping in front of a camera. I studied engineering at Manipal Institute of Technology and briefly worked as a Test Engineer at Siemens before realizing marketing was my calling. Outside of work, you’ll find me eating/thinking about food.
