I’m Tanmay Tarte, a community builder at Scribble and an engineering graduate from Priyadarshini College of Engineering. Over the years, I’ve worked across community management, content, hosting, and social media, mainly within the Web3 and creator ecosystem space. Outside of work, I’m a huge sports enthusiast and can genuinely play cricket all day, every day.
India's agentic UPI story compared against Visa TAP, Mastercard Agent Pay and Google AP2, with what is live, what is reported, and what is still unpublished as of 10 September 2026.
Snickers turned one of AI’s most annoying habits into a marketing idea. Hungr.AI lets you “feed” a digital Snickers to ChatGPT when it starts giving bad answers. A simple campaign that fits the brand perfectly and shows how good marketing can become part of a behaviour people already have.
Mamaearth is among the first Indian brands advertising on ChatGPT. The interesting part isn’t the ad itself. It’s that product discovery is moving from **searching keywords to explaining problems in conversations**. Google knew what you searched. ChatGPT could understand why you’re about to buy.
A sandwich shop in Ujjain made a humanoid robot its chief guest, complete with puja, security and dance moves. As a use of robotics, it feels ridiculous. As marketing, it was brilliant, because now people across India are talking about a local sandwich shop.
Star Health did something most brands wouldn’t: they paid for the back of a billboard. Not to save money, but to bring their brand promise, “We’ve Got Your Back,” to life. A simple campaign that proves sometimes the smartest marketing comes from questioning where an ad is supposed to go.
Just a cool ad campaign that we all loved by Coca-Cola
Oreo just build a really cool or not flavours and it's looking fun
Why Was Jennifer Coolidge Pushing a Trolley Around Bondi?
In August 2026, K18 rolled a 10-foot ball of human hair through New York to launch its FutureIQ serum. Here's a full breakdown of the Tumblehair campaign, why it worked, and what marketers can take from it.
