I’m Ramaa, a writer and creator at Scribble. I’ve written two books, and writing is something I always find my way back to, whether that’s articles, scripts, captions, or overly long notes app rambles I swear will “be useful later.” I enjoy thinking about why people create, how ideas spread online, and what makes content feel genuinely human. When I’m not writing, I look after regulatory compliance and legal admin at Scribble, and I’m a graduate of the School of Policy, New Delhi. Outside of work, I’m a musician and an avid reader.
Reliance hasn’t built a major foundation model of its own. Instead, it has assembled AI partnerships spanning Google, Meta and Canva while using Jio, MyJio and JioStar to put those products in front of hundreds of millions of Indian consumers. It looks less like a bet on which AI company wins and more like a bet that distribution itself will become the valuable layer.
Sydney Sweeney has worked with brands from Armani and Samsung to Ford and Laneige. But her most talked-about campaigns, Dr. Squatch’s bathwater soap, American Eagle’s “Great Jeans” and Novig’s “Just Sports”, follow a remarkably similar formula: a simple hook, a body-forward visual, credible backlash, no retreat and enormous earned-media distribution. Here’s what the pattern can actually tell marketers about controversy as a growth mechanism.
A Polish developer built an app that detects Meta's smart glasses nearby. Fake London Underground safety notices are mocking wearers. And a browser company sold sunglasses with no camera at all. Here's the anatomy of a real backlash.
The biggest marketing competition at the 2026 US Open happened off the court. Dove built a refresh station, Amex let fans customise tennis gear, IHG solved the late-night journey home, and Grey Goose continued turning the Honey Deuce into a tournament ritual. Here’s how US Open sponsors shifted from simply displaying their brands to building experiences fans could participate in, photograph and share.
Texas Democrats turned growing opposition to data centers into a physical political stunt at the Republican National Convention, driving a truck around the Dallas venue while playing recorded data center noise. The caption used President Trump’s own “backwards and poor” remark about communities opposing data centers. The stunt is partisan, but the backlash it draws on increasingly isn’t.
Apple unveiled the iPhone Duo, its first foldable phone, on September 9, 2026. Samsung was ready with a “Welcome to Foldable” campaign poking at Apple’s late arrival to the category. Then the Duo name created an unexpected opening for Duolingo, whose owl mascot is also called Duo, turning Apple’s biggest launch into a very online exchange between two other brands.
Meta launched Muse, a personal AI agent designed to handle emails, scheduling, shopping, forms and other everyday tasks by connecting to services including a user’s calendar, payments and health apps. But Muse arrived less than two weeks after Meta agreed to an $18 billion multistate settlement over harms associated with its social media products, turning an AI product launch into a much bigger question about trust.
Anthropic, Perplexity, Corgi and Cursor sell largely digital products, yet all have experimented with physical cafes. From Claude Café in New York to Perplexity’s permanent Café Curious in Seoul, AI companies are spending real money on real-world spaces. The reason has less to do with coffee than trust, differentiation and making an invisible technology feel tangible.
The Seasons 3.0 Builder Node Citation Bounty is live on Scribble from September 8 to September 25, 2026. Creators can earn up to $100 per AI citation by answering one targeted question about DeFi yield, node ownership or Seasons Builder Nodes with accurate, comparison-driven content.
