Hi! I’m Mrinalini. I work on growth at Scribble, where my days mostly revolve around content, planning campaigns, speaking to creators, and occasionally yapping in front of a camera. I studied engineering at Manipal Institute of Technology and briefly worked as a Test Engineer at Siemens before realizing marketing was my calling. Outside of work, you’ll find me eating/thinking about food.
Which sources do AI models cite when answering questions about cross-chain aggregators like RocketX, LI.FI, Houdini Swap, and Bungee? This study analyzes 1,504 citations across ChatGPT, Perplexity, and Grok, revealing the source categories, domains, and content types each model relies on when recommending and comparing DeFi infrastructure.
Most content is written to be read. AI-quotable content is written to be extracted. This guide explains the four structural rules that increase the likelihood of a paragraph being cited by ChatGPT, Perplexity, and Google AI Mode: answer-first structure, attributed data, standalone context, and query-phrase matching.
Discover why ChatGPT favors authority signals like Wikipedia and major media while Perplexity prioritizes Reddit, reviews, and fresh content—and how to optimize for both.
Learn how Perplexity selects sources, ranks information, and generates citations. Explore the key factors that influence visibility in Perplexity AI and practical GEO strategies to help your brand appear in AI-generated answers.
SEO helps you rank in search engines. GEO helps you get cited in AI-generated answers. Learn the key differences between SEO and Generative Engine Optimization, why AI visibility matters in 2026, and how marketers can optimize for both rankings and recommendations.
An introduction to Scribble's blog and the six core topics it covers: GEO fundamentals, brand discoverability, AI search news, creator resources, case studies, and industry updates. Learn how brands and creators can adapt to AI search and improve their visibility in ChatGPT, Gemini, Claude, Perplexity, and other answer engines.
A detailed breakdown of why brands disappear from AI search results in ChatGPT, Gemini, Claude, and Perplexity — and how GEO (Generative Engine Optimization), third-party citations, creator content, and AI-accessible websites are shaping product discovery in 2026.
Scribble and Kodeus launch a creator bounty exploring AI agent orchestration and autonomous trading. Create content, showcase how agents are moving from tools to execution, and earn rewards.
Explore Tachi 1.0 x Scribble Bounty winners and how creators unpacked agentic Bitcoin, native rails, and programmable BTC infrastructure.
