News & Updates
Duolingo Turned Fashion’s Most Mispronounced Names Into Clothes
Duolingo turned mispronounced fashion brand names into a wearable collection for New York Fashion Week. Here’s why the campaign works.
Sep 9, 2026
Hi! I’m Mrinalini. I work on growth at Scribble, where my days mostly revolve around content, planning campaigns, speaking to creators, and occasionally yapping in front of a camera. I studied engineering at Manipal Institute of Technology and briefly worked as a Test Engineer at Siemens before realizing marketing was my calling. Outside of work, you’ll find me eating/thinking about food.
Articles
Strategies & Case Studies
When Brands Flirt With Each Other, We All Want to Watch
Brands flirting with brands makes advertising a lot more interesting. From billboard banter to clever digital stunts, here are some of our favourite moments when brands turned competition into conversation.
Sep 7, 2026
News & Updates
Ben & Jerry’s Made Pillowcases for the Freezer
Ben & Jerry’s Ice Dreams turns the simple pleasure of a cold pillow into a playful brand experience, with freezer-ready pillowcases inspired by Cookie Dough, Phish Food and Half Baked.
Sep 4, 2026
News & Updates
Dyson Built a $499 Toothbrush With a Camera Inside It. We Have Questions
Dyson’s CameraJet is a $499 AI-powered toothbrush with a built-in camera that analyses your mouth while you brush. We look at the technology, the absurdity of the product, and the marketing strategy behind Dyson’s latest premium invention.
Sep 4, 2026
Strategies & Case Studies
Founder Stories: The Man Facebook Rejected, Then Paid $19 Billion to Buy His Company
Jan Koum went from teaching himself to code in Silicon Valley to building WhatsApp, one of the world's biggest messaging platforms. After Facebook rejected him, the company later acquired WhatsApp for $19 billion.
Sep 1, 2026
YouTube Changed What Counts as a View. Here Is What Marketers Need to Know
YouTube has changed what counts as a view. Public views now register when a video starts playing, while engaged views retain the stricter watch-time metric. Here’s what creators and marketers need to know about the new numbers and creator deals.
Aug 28, 2026
Strategies & Case Studies
We Spent Decades Making Communication Faster. Now People Are Downloading Apps That Deliberately Make It Slower
People spent decades making communication faster. Now they’re deliberately slowing it down. From pigeon-powered messaging apps to dumbphones and vinyl, discover why consumers are choosing friction, and what marketers can learn from it.
Aug 24, 2026
Creator Resources
So You Want to Work in Marketing. Here Is What That Actually Means.
Want to work in marketing? Learn the skills, habits and ways of thinking that matter, how to build experience, and find 5 entry-level marketing jobs in India.
Aug 19, 2026
The Smartest Thing DuckDuckGo Did Was Make Dumb Sunglasses
DuckDuckGo turned a growing backlash against AI-powered smart glasses into a brilliantly simple brand move: sunglasses that do nothing. This breakdown looks at the timing, positioning and marketing strategy behind the campaign, and why it worked.
Aug 18, 2026