PUMA and Jaipur Rugs have joined forces for The Legacy Lives On, a collaboration that reimagines the classic PUMA Suede through the colours, textures, and handcraft of Rajasthan. The real story is not the sneaker. It is the artisans stitching a global logo by hand, one knot at a time.
Lufthansa and Serviceplan turned the unwritten rules of flying into a seven-piece limited-edition merch collection featuring lines like “Middle seat gets the armrests” and “Recline responsibly.” But none of it is for sale. By making the collection something passengers can only win, Lufthansa turns shared flying frustrations into participation, social conversation and brand recognition
Just a cool ad campaign that we all loved by Coca-Cola
Onam is no longer treated as a Kerala-only moment by marketers. In 2026, national brands across auto, BFSI, fintech, healthcare, quick commerce and consumer durables showed up early. The reason goes beyond festive spending: Onam has become the first real test of consumer sentiment before India’s larger festive season begins.
SuperHealth wanted to challenge the idea that hospitals have to feel frightening. So it hosted a music night inside its Bengaluru hospital—and immediately faced backlash. The problem wasn’t necessarily the insight. It was how far the execution asked people to move, emotionally, all at once.
People spent decades making communication faster. Now they’re deliberately slowing it down. From pigeon-powered messaging apps to dumbphones and vinyl, discover why consumers are choosing friction, and what marketers can learn from it.
For its 15th anniversary, ReNew and Saatchi & Saatchi India turned an abstract clean-energy mission into something personal: “Dhoop Ka Tukda,” or a piece of sunlight for everyone. From an interactive Times of India front page to KBC solar installations, here’s how the campaign turns spectators into stakeholders.
Oreo just build a really cool or not flavours and it's looking fun
An average 25-year-old in Stockholm can afford just 1.9 square metres of property. Instead of putting that statistic in a report, Riksbyggen and BBDO Nordics built it at full scale. Here’s how Sweden’s Smallest Homes turned abstract housing data into a physical experience people could see, feel, photograph, and share.
