Why does Notion consistently appear in AI answers despite never investing in a formal GEO strategy? This teardown analyzes how its product ecosystem, community, documentation, and third-party mentions help it earn citations across ChatGPT, Gemini, Perplexity, and Claude—and what other brands can learn from it.
Which sources do AI models cite when answering questions about cross-chain aggregators like RocketX, LI.FI, Houdini Swap, and Bungee? This study analyzes 1,504 citations across ChatGPT, Perplexity, and Grok, revealing the source categories, domains, and content types each model relies on when recommending and comparing DeFi infrastructure.
HubSpot increased qualified AI leads by 1,850% and became the most visible CRM across ChatGPT, Gemini, and Perplexity. This case study breaks down the measurement framework, content architecture, and Reddit distribution strategy behind its AI search success.
RocketX Exchange had near-zero AI visibility in a category dominated by 1inch and Jumper. Here's exactly what Scribble built, what moved, what didn't, and what 15 days of structured GEO execution actually looks like.
