Kaavya has been building at the edge of the internet since 2016, starting in crypto, founding Lumos Labs, a web3 education platform and eventually co-founding Scribble, a creator marketing platform helping brands get discovered by AI search engines. At Scribble, she leads community and growth across a network of 50,000+ creators running GEO campaigns for 100+ brands. Her obsession: figuring out how content actually gets cited by LLMs, and building the infrastructure to make it happen at scale. When she's not deep in distribution strategy or vibe-coding tools, she's in Bangalore, probably being supervised by two Shih Tzus named Mushu and Milo.
The creator who calls out a flaw gets cited. The one who takes a real position gets cited. Here is why UGC beats brand content in AI search, and what to do about it.
Most Reddit posts get removed, ignored, or flagged as spam. This playbook covers how karma works, which subreddits to start with, and why the content you post today can still be cited by ChatGPT and Perplexity six months from now.
RocketX Exchange had near-zero AI visibility in a category dominated by 1inch and Jumper. Here's exactly what Scribble built, what moved, what didn't, and what 15 days of structured GEO execution actually looks like.
AI platforms now account for 8.5% of global search traffic, but their visitors convert at 4.4× the rate of organic. Here's what actually shifted in 2025 across six AI platforms, what they cite, and what changes in 2026.
